Ecommerce dates and holidays in Q1
JANUARY
New Year’s Day, January 1
Target audience: customers around the world
New Year’s Day marks more than just a date change; it’s a fresh start embraced by millions.
The week before New Year’s offers a prime opportunity for marketers. Consider launching a “New Year, New You” campaign that promotes products to help customers stick to their resolutions. You could feature fitness gear, planners, calendars, or bundle items to make reaching 2024 goals more achievable. Adding limited-edition New Year’s designs to your Teedify products could boost appeal. Incorporate timely flash sales or host a resolution-themed contest to energize your campaign.
In the first week of January, consider centering your marketing efforts around New Year’s resolutions, bucket lists, and 30-day challenges.
Science Fiction Day, January 2
Target audience: Fans of the sci-fi genre, books, movies, games, and comics
Let’s make it interstellar! Think about selling limited-edition sci-fi-themed products that reference well-known quotes or scenes. Engagement can also be increased by holding a social media competition called “Caption This!” in which you publish sci-fi scenes and request imaginative captions. Discounts or special sci-fi merchandise may be awarded to the winners. Another option is to co-create a product line or hold a contest with a sci-fi influencer or commentator.
National Sticker Day, January 13
Target audience: artsy people, families with kids
Each sticker has a backstory. This is a day to celebrate everything related to stickers, including getting them custom printed and distributing them with loved ones.
National Hat Day, January 15
Target audience: anyone who wears hats
National Hat Day is perfect for promoting hats on your store, launching new designs, or adding hats as a new product.
Martin Luther King Jr. Day, January 15
Target audience: Americans
This is a federal holiday in the US, marking the birthday of Martin Luther King Jr., a spokesman for the Civil Rights Movement who fought for racial justice in the United States.
To engage with your customers, as well as show your support and inclusivity, consider a marketing campaign and special offers celebrating kindness and equality.
Get to Know Your Customers Day, January 18
Target audience: you (surprise!)
Get to Know Your Customers Day is a great opportunity to learn more about your customers. the year, on the third Thursday of the quarter, it takes place.
On this day, let your clients take center stage rather than interacting with them through promotions and incentives. Ask intelligent questions about your customers’ needs, preferences, and brand experiences through interactive workshops, surveys, or social media polls. Encourage consumers to express their honest opinions, comments, and suggestions by keeping the lines of communication open and making them feel heard and appreciated. To help your consumers feel like they belong, think about holding a virtual meet-and-greet or a live Q&A session.
National Cheesy Socks Day, January 21
Target audience: quirky sock lovers
Who doesn’t love fun sock patterns? National Cheesy Socks Day is about honoring these quirky accessories and showing off your taste. Promote your sock products or show off your favorite pair as you proudly wear them at home, outdoors, or to the office.
National Pie Day, January 23
Target audience: people in the US and pie lovers all over the world
The American Pie Council (yes, it’s real!) preserves the American pie-loving heritage through hobbies and trade. Cook up some pie designs for your US-based audience and other people who appreciate a good pie.
National Compliment Day, January 24
Target audience: everyone
No day for spreading love like National Compliment Day! Kick off this kindness-infused unofficial holiday by saying thank you to your wonderful customers and perhaps offer them some positive designs.
National Spouse’s Day, January 26
Target audience: couples
Besides Valentine’s Day, National Spouse’s Day is the only other public holiday that reminds couples to appreciate one another by giving them flowers, gifts, and their time. Remind your customers to surprise their loved ones on this special day, and promote your products as gifts for the occasion.
Australia Day, January 26
Target audience: Australians
Australia Day celebrates the achievements of Australia throughout history. On this day, many Australians will enjoy BBQs, attend parades, performances, fireworks, and join various contests.
Mark this day on your holiday calendar to show love to your Australian audience by creating special Australia Day offers.
FEBRUARY
Black History Month, throughout February
Target audience: people around the world
Black History Month originated in the US for commemorating achievements by African Americans in US history, but currently, it’s celebrated all over the world. Use this month to show some love and support to your customers.
Groundhog Day, February 2
Target audience: people in the US and Canada
According to this tradition, on February 2, groundhogs wake from their winter slumber to peek out of their burrow. If the groundhogs see their shadow, they go back inside, which predicts 6 more weeks of winter. If they don’t—spring will come early.
Even though Groundhog Day isn’t an official holiday, it’s a good opportunity to run fun promotions on your store.
Grammy Awards, February 4
Target audience: music lovers
The Grammy Awards is a global music event that celebrates musical achievements of the past year. This year it’s happening for the 66th time!
The Grammys are a great opportunity to connect with your audience and grow your brand recognition. Start a conversation with your customers about who’s going to win in certain categories or even run a little giveaway.
National Pizza Day, February 9
Target audience: pretty much everyone
Who doesn’t love pizza? If you have items in your store that are pizza-themed, this is the time to promote them. Sweatpants covered in pizza slices with extra cheese? Yes, please!
Lunar New Year, February 10
Target audience: the East Asian and the Southeast Asian communities, people around the world who follow the lunar calendar
The holiday known as the Lunar New Year starts on the second new moon following the winter solstice and lasts for 15 days, ending on the full moon.
Every year, one of the twelve traditional zodiac animals is allotted to the celebration, which ushers in the new year. The year of the dragon is 2024. In particular, the Wood Dragon’s year. One of the five elements—metal, water, fire, wood, and earth—is also featured every year. Additionally, you can use wood to symbolize innovation and originality in your marketing initiatives.
Super Bowl LVIII, February 11
Target audience: National Football League (NFL) fans
The Super Bowl is the culmination of each NFL season. For many, the annual championship game is the sporting event of the year. 1 in 4 Americans say the day after the Super Bowl should be declared a national holiday.
You don’t have to sell football-related products to target this event. Play around with the theme—share social media photos, offer a discount code, or let your audience know which team you’re rooting for.
Note that the NFL has trademarked the term “Super Bowl” but you can call it “the big game.”
Galentine’s Day, February 13
Target audience: Parks and Recreation fans, friends everywhere
Galentine’s Day (“Gal” + “Valentine”) is the invention of Leslie Knope from the well-known TV show “Parks and Recreation.” It’s an unofficial holiday for gal pals to celebrate themselves and each other.
Even though Galentine’s Day was created by a fictional character, it has become a part of the real world as well. The internet is full of Galentine’s Day party ideas, so pick what best suits your brand values and treat your customers to a good Galentine’s Day campaign or discount!
Valentine’s Day, February 14
Target audience: people around the world
Valentine’s Day is a day to celebrate romance and love. Additionally, you might encourage your audience to celebrate friendships and other valuable relationships, even though love presents are typically given on this day.
When planning this year’s Valentine’s Day advertising initiatives, think creatively.
Consider making a Valentine’s Advent calendar rather than providing yet another coupon code. Make it the centerpiece of a 14-day marketing campaign honoring all forms of love.
Singles Awareness Day, February 15
Target audience: Single people
Think of Singles Awareness Day as the celebration of self-love and independence. It’s the day when those not entangled in the strings of romance can embrace and flaunt their solo status. For this quirky holiday, consider rolling out merchandise that beams with self-love and humor—think witty slogans and empowering quotes. Add this date to your sales calendar and create funny, witty, or heartwarming products for those who embrace being single during this time of year.
Family Day, February 19
Target audience: Canadians
In Canada, February 20 is Family Day. On this federal holiday, people honor the value of family time for both individuals and their communities. Although it’s not a major purchasing event, you may use it to celebrate by advertising blankets and mugs for a comfortable night in with the family and to convey your company values.
Presidents’ Day, February 19
Target audience: Americans
George Washington, the first US president, was born on this federal holiday. Abraham Lincoln, whose birthday was in February as well, is also honored on President’s Day. Make merchandise for your American audience and launch a marketing push to commemorate the occasion.
Love Your Pet Day, February 20
Target audience: pet owners
It goes without saying that every day is a day to love your pet, but February 20th gives your clients a legitimate reason to post endless images of their adorable pets on social media. Develop a lively, engaging social media campaign; consider holding a “Paws and Pose” photo competition where pet owners may submit their furry pets’ most adorable pictures. Give the victors special discounts or freebies, or even incorporate their dogs into your upcoming product design. By embracing the universal love of pets, you can make your brand memorable for pet owners while also increasing consumer contact and creating a joyful, loving environment.
National Retro Day, February 27
Target audience: anyone who enjoys feeling nostalgic
Do you recall the time before Netflix, Spotify, iPhone selfies, and memes? What about wearing old sweaters and denim overalls without irony? Give your consumers a good, nostalgic aching for the days when sadness meant losing at Tetris or unintentionally starving a Tamagotchi by promoting National Retro Day with these quirky designs. In addition to merchandise, you can provide your customers with a delightful trip down memory lane by appealing to the nostalgic worth of the good old days.
MARCH
National Grammar Day, March 4
Target audience: language enthusiasts
Grammar police unite! It’s the one day a year when it’s acceptable to correct your friends and family on their misuse of “its” and “it’s.” Just kidding. Sort of. This is a fantastic opportunity to design merchandise that’s witty and educational, featuring clever grammar jokes, amusing puns, and handy tips that appeal to the logophiles among us. Think t-shirts with playful slogans like “You had me at the proper use of ‘you’re’” or mugs adorned with humorous-yet-informative grammar rules.
National Dress Day, March 6
Target audience: fashion enthusiasts
If you offer dresses or any accessories on your online store, this day is definitely worth marking on your marketing calendar. Run a flash sale to generate more sales or a giveaway to raise brand awareness.
International Women’s Day, March 8
Target audience: supporters of the movement
International Women’s Day celebrates women’s equality and contributions to the world. If this message is important to your brand, be sure to celebrate it. Tell your story, share a friendly discount, or run a charity campaign to support local or international communities.
Holi Festival, March 8
Target audience: Hindus across India and other South Asian countries
Holi is the traditional Hindu festival of colors that celebrates love, fertility, and the advent of spring. The Holi festival is also referred to as the “festival of love.” On this holiday, people join a parade and throw colored powder on themselves, their friends, and complete strangers—all in the name of love. Use this holiday to spread love with a colorful GIF or a discount.
Mother’s Day, March 10
Target audience: the UK
Mother’s Day is widely celebrated all over the world. While the rest of the world celebrates in May, March 10 is the day the people in the UK send their mums a big bouquet of love.
We should show our moms how much we appreciate all they’ve done for us all year round. However, on Mother’s Day, moms should receive an especially big thank you. Create Mother’s Day cards, apparel, or lovely jewelry, and launch a Mother’s Day marketing campaign—every mom deserves to know how special they are!
Oscar Night, March 10
Target audience: film lovers
The Academy Awards ceremony is one of the biggest events in the film industry. Use #Oscars2024 to talk about movies with your followers on social media, or share comments about the show to help you grow brand awareness.
White Day, March 14
Target audience: people in China, Hong Kong, Japan, Malaysia, South Korea, Taiwan, and Vietnam
In many Asian countries, women celebrate Valentine’s Day by giving chocolates and handmade gifts to their boyfriends, teammates, and friends. A month later, on March 14, the men return the gesture.
On this day, online shoppers go after custom-made apparel, accessories, and jewelry. If you sell any of these, White Day is good for targeting customers (existing or potential) in Southeast Asia.
National Pi Day, March 14
Target audience: people passionate about math
Not to be confused with Pie Day, Pi Day is for celebrating the mathematical constant of π. It’s celebrated on March 14 (3/14) because 3, 1, and 4 are the first three digits of π. Show some love by creating a contest and offering a free product or a discount code as a prize!
St. Patrick’s Day, March 17
Target audience: people of Irish descent, especially in the United Kingdom, Canada, the United States, Brazil, Argentina, Australia, and New Zealand
St. Patrick’s Day is a celebration of Ireland’s heritage and culture that usually involves parades and festivals. On March 17, people make an effort to wear shamrock-shaped accessories or anything green, really.
St. Patrick’s Day creates a great opportunity for marketing campaigns and allows you to tap into a $5.6 billion market. However, be cautious with your promos and don’t overdo it—some think St. Patrick’s Day is becoming too commercial and misrepresents the Irish.
International Day of Happiness, March 20
Target audience: everyone
The International Day of Happiness was created by The General Assembly of the United Nations. This day emphasizes the relevance of happiness as a universal goal in human lives and even has its own website.
To celebrate, kick off some happy discounts and ask your audience to share some cheerful stories with you in exchange for a chance to get featured on your website or social media platform.
First Day of Spring, March 20
Target audience: people in the Northern Hemisphere
This event marks the first day of astronomical spring in the Northern Hemisphere. Cheer up your sun-deprived customers with a promotion. This is also a great opportunity to draw attention to seasonal products.
Holi Festival, March 25
Target audience: Hindus across India and other South Asian countries
Holi is the traditional Hindu festival of colors that celebrates love, fertility, and the advent of spring. The Holi festival is also referred to as the “festival of love.” On this holiday, people join a parade and throw colored powder on themselves, their friends, and complete strangers—all in the name of love. Use this holiday to spread love with a colorful GIF or a discount.
Easter (Holy Week), March 24–March 31
Target audience: countries where Easter is observed
Holy Week in 2025 starts on Palm Monday, March 24, and ends on Holy Sunday, March 30, with Easter Monday following on March 31.
Good Friday, Holy Sunday, and Easter Monday commemorate the events leading up to the resurrection of Jesus Christ. Easter is often considered a more important Christian holiday than Christmas and it’s not as commercial.
However, with every passing year, business owners invest more time in preparing spring sales around Easter, offering special deals on clothing, seasonal decor, and home goods.
