Introduction

TikTok is currently one of the fastest-growing social platforms in the world, attracting over a billion users globally.

With a vibrant active user base, TikTok is undoubtedly a great platform for you to boost your Print on Demand (POD) business while reaching new potential customers.

In this article, we will provide you with a basic guide to start selling Print on Demand on TikTok.

Attacking the Niche Market

To succeed in selling Print On Demand on TikTok, one of the key strategies is to find and focus on a niche market. Identifying a niche market is crucial because it helps you concentrate on a specific customer segment, allowing you to offer suitable products and increase sales potential.

One way to discover a niche market on TikTok is to explore the trends and interests that are popular within the TikTok community.

Additionally, TikTok’s algorithm is extremely intelligent; it can distribute videos related to what users are searching for or following through the For You page. You should experiment with videos related to your niche and observe the engagement and conversion rates. This way, you can assess whether the niche you are targeting is suitable for TikTok.

Creating Creative and Relatable Content

Besides identifying a niche market, creating engaging content is one of the most important factors when selling Print On Demand on TikTok.

User interaction will determine the success of your TikTok; what happens if no one watches your video content and it “flops”? All strategies would then become meaningless.

Therefore, when creating video content, ensure that it has the potential to spark curiosity, generate interest, and stand out as unique.

You can also share stories about the production process, products made at home, or even customer stories about your products. Such content will help customers feel closer to your brand and increase the likelihood of them making a purchase.

Additionally, pay attention to the quality of the videos to highlight your POD products effectively.

Using TikTok Ads

One of the effective strategies for selling Print On Demand on TikTok is using TikTok Ads. This is a paid advertising tool directly on the TikTok platform.

With TikTok Ads, you can customize your target audience, geographic location, and the ads displayed.

To use TikTok Ads, you need to create an advertising account on TikTok’s ad platform. After that, you can create video ad content accompanied by a link to the product.

Similar to creating regular video content, TikTok ads aiming for high effectiveness should demonstrate creativity with high entertainment value, such as “ads that don’t look like ads.”

Currently, TikTok offers various types of advertisements, including:

• Top View Ads
• In-feed Ads
• Brand Takeover
• Branded Hashtag
• Brand Effect

Collaborations with KOLs and Influencers

You can explore each type of advertisement and choose the one that is most suitable for your shop.

TikTok accounts with over 100,000 followers have an average engagement rate of 5.3%. This figure is five times higher than that of Instagram.

Even for accounts with fewer followers, it is common on TikTok for users to create trending videos that attract millions of views.

With the ability to generate trending videos with massive views, collaborating with influencers, KOLs, or KOCs is an effective way to reach new customer segments. However, it is crucial to find KOLs that align with your brand to create the most impressive content for your products.

Additionally, you should consider the followers of these KOLs to determine if they are likely to be interested in the products you offer.

Many cases exist where brands have spent money collaborating with KOLs, but the engagement and conversion rates have been very low. This often happens because the KOLs are not a good fit for the products, yet brands stubbornly choose to collaborate simply because they have impressive follower counts.

Tips for Increasing Video Visibility

Using Hashtags

One important tip to increase video visibility on TikTok is to use hashtags. Hashtags help categorize your video and display it to the right audience you want to reach.

To use hashtags, you can search for hashtags related to your video’s topic. If you are selling Print On Demand, hashtags like #printondemand, #customtshirt, and #customdesign will help your video to be found more easily. You should use 3-5 hashtags for each video to enhance its visibility.

Post Videos Regularly

For new accounts, maintaining a consistent posting frequency is extremely important. Once you have a stable number of followers and interactions, you can reduce the frequency of posting videos.

Initially, you should aim to post 1-4 videos per day on average.

Experiment to see the interaction rate, content quality, and how much time you need to create high-quality content.

Additionally, you should post videos at various times of the day, especially during peak hours like 11 AM – 12 PM and 8 PM – 9 PM, which are times when people are more likely to be free and online.

Capitalize on Trends

Capitalizing on trends here includes trends in content, sound (music), and video templates.

When you leverage trends, your videos will be more likely to attract viewers and gain traction. However, you should adjust the trends slightly to fit your brand. This way, you can promote your brand while creating a sense of familiarity and effectively increasing brand recognition. Don’t forget to include hashtags related to the trend and your product!

Interacting with viewers

Interacting with viewers is a way to increase the visibility of your videos on TikTok. By engaging with viewers through comment responses, you can attract attention and boost engagement on your account.

Therefore, when creating video content, you can develop interactive content around a topic to encourage viewers to leave comments and interact with your video.

Additionally, you can draw attention in the caption by adding interesting questions for everyone to discuss.

Controversy is also an interactive element that can make your video livelier and more engaging for the audience.

Make an impression in the first 3 seconds

If you fail to make an impression on viewers within the first 3 seconds, they will quickly scroll to another video.

Thus, it’s essential to create an impression right from the first moments of your video through your words, visuals, and sounds.

You can also utilize trending topics, the latest trends, or intriguing elements to capture viewer interest. Furthermore, you should craft an appealing title and description for your video so viewers understand the content and want to watch until the end.

Conclusion

Selling print on demand on TikTok is an effective way to enhance online business. Creating unique, attractive content and sharing it on TikTok can help increase your reach and promote your products to a broader audience.

In addition, you can use TikTok’s advertising features to boost your marketing campaigns. However, regardless of the platform, researching and developing a strategy is always essential.